Need high value
users for your
website
Mobile app
E-comm
B2B LeadGen
D2C Brand
?
Look no further!
Meet Ben, Freelance Performance Marketing & Growth Consultant with a proven track record of creating sustainable business growth.
I am a data-driven digital marketing leader with over a decade of experience and a knack for maximizing conversion rates & ROI.
Well-versed with growth marketing across the board and leading paid acquisition teams, I am currently available as an independent contractor for startups in growth mode and established companies as well as corporations looking to optimize or scale their performance marketing efforts.
Need a hand?
I Can Help You with
Performance MKT & Growth Strategy
- Building your Growth Strategy from scratch including marketing infrastructure, channel mix, budget distribution, messaging and user journey
- Coordination for all relevant internal and external ressources towards marketing goals (Product, Copywriting, Design, BI etc.)
B2B Lead Gen
- Optimizing the lead funnel combining upper, mid and lower funnel measures
- KPI definition and attribution for long sales cycles
- Aligning performance marketing strategy with sales team processes
- Account-based Marketing (ABM) campaigns
- Seamless Integration of paid online marketing channels with the company’s CRM (Salesforce, Hubspot, Pipedrive etc.)
E-Commerce Growth
- Creation & management of top-tier optimized product feeds as well as seamless integration and sync with all major merchant centers and ad platforms
- Google & Bing Shopping campaigns
- E-Commerce focused Paid Social and PPC campaigns
- Dynamic Retargeting of product views, cart abandoners & past purchasers
Mobile App Marketing
- Mobile app focused user acquisition based on ROI & In-app conversions, install volume and user retention
- Mobile tracking and 3rd party attribution, incl. post-IDFA solutions (SKAN / SKAdNetwork)
- Google UAC & Apple Search Ads
- App Store optimization (ASO)
- Mobile acquisition fraud detection & prevention.
Interim or Fractional Management
- Leading Performance Marketing squads during startup and transition periods as Interim Manager
- Source of expertise on a fractional basis for companies who value expert knowledge but can’t hire full time due to budget restraints
Tracking & Attribution
- Setting up reliable conversion tracking and campaign tracking parameters as well as integrations with platforms such as Google Analytics
- Dealing with tracking restrictions around GDPR, Cookie Consent & iOS14
- Handling tags for product feeds & audience creation
- Attribution modeling (multi-touch, cross-platform) & customer LTV calculation
Marketing Automation
Taking online marketing efforts to the next level by
- implementing tools and scripts to automatise campaign management, optimization, funnels & reporting
- leveraging AI tools to boost efficiencies in areas such as campaign creation, copy writing & creative design
SEM aka PPC aka Paid Search
Efficient keyword-based campaigns capturing intent-driven users on all major (and minor) search engines:
- Google Ads
- Bing Ads
- Apple Search Ads
- Yahoo
- Yandex
Social Media Ads aka Paid Social
Goal-oriented social advertising campaigns focused on the businesses’ target audience across all important social networks:
- Meta (Facebook / Instagram)
- X (formerly Twitter)
- Youtube
- Snap
- TikTok
Ad Account Setup & Optimization
- Effectively structuring & creating campaigns from scratch on all major online advertising platforms
- Quickly scaling and continuously optimizing campaigns in order to meet volume & ROI goals
- Areas include: Campaign settings, Targeting, Bidding methods, Creatives, Audiences, Landing Pages, Product feeds and more
Testing
- Design & Execution of statistically reliable tests (A/B, Multivariate)
- Common subjects include: Creatives, Landing Pages, Targeting as well as Paid Online Marketing Uplift
Reporting
- Querying data from all relevant marketing data sources
- Design and Creation of Online Marketing Dashboards for performance tracking and as a base for data-driven decision making
- Visualization in tools such as Google Data Studio or Tableau
Account Audit
In-depth evaluation of accounts and actionable recommendations
Coaching
Teaching basic or advanced skills across ad platforms to both executives and employees
Some client references
"I have been working with Ben for the last four months and can highly recommend him as a performance marketing expert (NPS=10 :-)). For an e-commerce project he helped us set up paid social ads and paid search ads (including intuitive tracking in Google Data Studio). I am super happy with the results and his way of working/communicating."
"It was fantastic to work together with Ben, who has exceptional expertise in performance marketing.
His hands-on approach, consulting and strong understanding of social media and digital marketing were keys to success for our team.
He is not only a reliable and forward thinking Growth Consultant but also an inspiring team player.
I would recommend him for his expertise and innovative ideas and look forward to an opportunity to work with him again."
"Ben was incredible to work with and was a huge game changer for a localization project we ran with him. He quickly got up to speed on our products and the paid search opportunity in front of us. In a short amount of time he outlined strategies that would help boost our outcomes; while interfacing seamlessly with our internal and external resources including a local agency, to drive performance gains. I'd gladly recommend working with Ben to anyone needing a sharp, driven paid search strategist who is an incredibly accomplished project manager."
"Ben is one of the most knowledgeable online marketers I know. He is very structured and he's got great analytical skills and attention to detail. I learned a lot from Ben by working by his side. He is a great team player, I'll be more than happy to work together with him again in the future!"
"Ben was our rockstar in the Performance Marketing team from June 2020 to Jul 2022. He established new processes and initiated innovative measurements to improve our performance in conversions, cost controlling and reporting. He showed incredible results in the area of customer acquisition, where TILCRA received an uplift of 85% in just 3 months. Ben is a power house and unmachted expert in his area. We had a lot of fun and success the same time. We would always hire Ben again!"
"Ben supported our Innovation Studio for about 1 year. He built the entire performance marketing setup for our digital product (productivity app, subscription business model), developed meaningful metrics, and also took over the operational management of Google Ads, Instagram, Facebook, Twitter, and Linkedin Ads. I especially appreciated his great expertise. His decisions were always well-founded and coordinated with us. His work was always very well organized, fast, and reliable."
“Ben has been instrumental in setting up new performance channels for us. He’s prepared to go above and beyond the call of duty, with proactive suggestions and a strong focus on results. I’d be happy to recommend him to any early stage companies wanting to go from 0 to 1 in their performance marketing.”
"Ben is an amazing performance marketeer! He is highly skilled, very structured, communicates perfectly and brings value immediately. I highly recommend working with him and we will certainly do so ourselves!"
"I'm impressed with Ben's outstanding readiness to perform. He built up several Google Adwords accounts from scratch and lead them to great success in terms of revenue growth and ROI. He possesses excellent technical knowledge, great patience and a data-driven approach when solving complex problems in SEM and other Online Marketing channels."
"As a marketing executive, I come in contact with a lot of online marketing freelancers - and when it comes to e-commerce and digital marketing, Ben is one of the best I've met. We've worked together on several online channel projects at FinLInk, and aside from his skill set, what I appreciate most is how reliable and responsive Ben is. He is great for our development and always delivers an amazing result.
I am happy to recommend Ben here on LinkedIn and do so personally in my network whenever I have the opportunity."
"Ben supported us on early-stage a mobile app project with his expertise in performance marketing by planning the campaigns, setting up tests & managing our Facebook ad account. We were very happy with Ben's work and look forward to working with him in the future."
"I'm working with Ben for a while now and I'm impressed of his diligent, hands-on and execution driven work. Not only a highly skilled marketing professional, but also a great person to work with. Unlike many Marketing freelancers, Ben does focus on delivering fast results and save time where possible rather than "selling" his hours. Looking forward to continue working with Ben."
"Ben spontaneously helped us out in the agency as a performance freelancer (social-advertising). We were super happy with Ben's work. He was super competent, very senior and knows his business! I am looking forward to hopefully working with him again soon!"
"Ben's one of the best. Highly reliable, top quality ad optimization.
If the job is of high importance, then you have found the right guy."
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Selection of brands I worked with
SUCCESS STORIES
15x-ed letgo's user acquistion to become the fastest growing app in the US 2016-2017
Lead global Paid Search Marketing efforts and being directly responsible for a 7-digit monthly advertising budget.
85% uplift in customer acquisition at stable CPA within 3 months for D2C E-Commerce TILCRA
Utilized a channel strategy tailored to the shop’s niche audience consisting of hyper-targeted campaigns on Google Ads, Facebook & Instagram. Crafted a granular marketing reporting dashboard based on 1st party data in order to generate reliable insights on campaign impact & allowing agile pivoting
Cut CPQL by 70% in 6 months while scaling qualified leads by 600% for Zenjob's B2B lead generation
Combining a complete Google & Linkedin Ads account restructuration with individualized ad creatives and ABM measures.