Growth Marketing - without the guesswork.
You don't need another agency pitching inflated numbers
that don't connect to your bottom line. If you can't
trace your marketing spend to business outcomes,
something's broken.
I bring both the experience
and diligence to diagnose what's not working and build the
system that does.
You'd be in good company




About Me
Built on curiosity and driven by impact.
When companies are looking to grow faster, smarter, or more
efficiently - they bring me in.
With 12+ years
driving performance marketing and growth across B2C, D2C,
e-commerce, B2B, and mobile apps, I work as an embedded
partner: hands-on, accountable, and fully aligned with your
growth goals.
Having led teams and built systems
that turn marketing spend into measurable, scalable results,
I work as an embedded partner for startups finding their
footing, scale-ups accelerating growth, and established
companies ready to push harder.
If you're
looking for a senior marketing leader who thrives in
fast-moving environments and knows how to make your
marketing budget count, let's talk.
Collaboration
As experienced T-shaped marketer my services range from marketing team leadership and strategy to hands-on support and execution in paid media.
Interim & Fractional Manager
Senior leadership, when and how you need it: CMO, Head of Marketing, Growth Lead or however you call it.
I provide Interim leadership of growth or performance
marketing teams during startup and transition phases.
Or
if budget is tight - strategic marketing leadership engaged
fractionally (=senior expertise without the full-time
commitment).
Freelancer
Strategy and execution, in one pair of hands.
I embed directly into your team to own and deliver specific
growth marketing workstreams: paid acquisition, tracking and
reporting, performance audits, CRO and many more.
I bring the strategic thinking to prioritize
what matters and the hands-on execution to get it done.
Consultant / Advisor
Strategic clarity when the path isn't obvious.
I work with founders, CMOs, and marketing teams to diagnose
growth challenges, stress-test marketing and campaign
strategy, and build the roadmap to fix what's
broken.
Engaged on a project or retainer basis -
thinking and guidance without the full-time cost.
Coach / Mentor
Sharpening the person running the machine.
For marketing leads and professionals looking to level up.
Whether that's making better decisions with data,
navigating a new channel, or stepping into a more senior
growth role with confidence.
Part challenger,
part sounding board, fully in your corner.
What others say
Don't take my word for it, see what previous clients have to say about their experience. Real words from real people.
Expertise
From first click to loyal customer.
Performance Marketing & Growth Strategy
-
Turning ambiguity into strategy
Structuring growth from the ground up across infrastructure, channels, and messaging. -
Connecting data to decisions
Using performance insights to refine budget distribution and channel mix. -
Bridging teams around a shared goal
Aligning internal stakeholders toward unified marketing outcomes. -
Owning the full user journey
Mapping and optimizing every touchpoint from awareness to conversion. -
Building for scale
Designing marketing systems that grow with the business, not just the next campaign.
Marketing Team Leadership
-
Leading with empathy and data
Balancing people-first management with performance insights to drive team decisions. -
Enabling ownership and accountability
Empowering team members to take initiative and own their results. -
Fostering a culture of trust
Creating psychological safety where ideas, feedback, and mistakes drive growth. -
Coaching over directing
Developing individual strengths and guiding careers rather than micromanaging.
Demand & Lead Generation
-
Optimizing the demand generation funnel
Balancing lead quality and volume across upper, mid, and lower funnel. -
Defining KPIs and attribution
Built for the complexity of long sales cycles. -
Aligning performance marketing with sales
Syncing strategies, processes, and feedback loops. -
Account-based Marketing (ABM)
Targeting high-value accounts with precision. -
ntegrating paid channels with CRM
Seamless sync with Salesforce, HubSpot, Pipedrive, and more.
E-Commerce Growth
-
Acquiring and reactivating customers
Targeting new audiences while re-engaging lapsed ones, boosting CLTV. -
Managing and optimizing product feeds
Seamless sync across merchant centers and ad platforms. -
E-Commerce Paid Social and PPC
Campaigns built around product discovery and purchase intent. - Google and Bing Shopping
-
Dynamic Retargeting
Re-engaging product viewers, cart abandoners, and past purchasers with tailored content.
Mobile App Marketing
-
Mobile user acquisition
Driving installs, in-app conversions, and retention with a clear eye on ROI and LTV. -
Mobile tracking and 3rd party attribution
Including post-IDFA solutions (SKAN / SKAdNetwork) and tools like AppsFlyer and Adjust. -
Google App campaigns (formerly UAC) and Apple Search
Ads
From setup and structure to bidding and scale. -
App Store Optimization (ASO)
Maximizing visibility and conversion across Google Play and the App Store. -
Mobile fraud detection and prevention
Protecting budgets and data integrity from acquisition fraud.
Marketing Automation & AI
-
Campaign automation and tooling
Scripts, systems, and real-time alerts to streamline campaign management, funnel optimization, and reporting. -
AI-powered creative production
Ad creatives, UGC-style content, and video assets generated and iterated at speed. -
AI-assisted copywriting
High-converting ad copy, landing pages, and email sequences produced and tested at scale. -
Lead enhancement and enrichment
AI-driven scoring, data enrichment, and nurturing workflows to improve quality and maximize conversions. -
Audience and competitor intelligence
Social listening, review mining, and competitor analysis to surface trends and sharpen positioning.
Search engine advertising
(SEM / SEA / PPC)
-
Full search engine coverage
Google, Bing, Apple Search Ads, Yahoo, Yandex -
Keyword strategy and campaign architecture
In-depth research, match type management, and structured builds to capture demand at every funnel stage. -
Campaign optimization
Smart bidding, budget pacing, ad copy testing, negative keyword management, and search term analysis to hit targets and eliminate wasted spend. -
Audience and intent layering
Combining search intent with audience signals, remarketing lists, and demographics for sharper targeting. -
Landing page alignment
Ensuring ad messaging, keywords, and landing pages work in sync to maximize conversion rate.


Paid Social Media Advertising
-
All important social networks
Meta (Facebook, Instagram, Threads) LinkedIn, TikTok, YouTube, Pinterest, Snap, Reddit, X, and niche platforms. -
Goal-oriented paid social campaigns
Audience-first advertising built around business objectives, not just platform metrics. -
Full-funnel social execution
Connecting awareness, consideration, and conversion in one coherent strategy. -
Creative strategy and iteration
Briefing designers, leveraging AI tools, and systematically testing for performance. -
Conversion API integration
Server-side tracking for reliable signal quality in a cookieless world.



Tracking & Attribution
-
Conversion tracking & Analytics
Reliable setup across platforms, tags, and Analytics tools, such as GA4. -
Privacy-compliant and cookieless tracking
Navigating GDPR and cookie consent with server-side solutions (e.g. server-side GTM). -
Tag management
Handling tags for product feeds, audience creation, and dynamic remarketing via GTM or Segment. -
Attribution modeling
AI-powered, multi-touch and cross-platform attribution, as well as customer lifetime value analysis. -
Statistically reliable testing
A/B, multivariate, and incrementality tests across creatives, landing pages, targeting, and channel uplift.
Marketing Reporting
-
Querying and unifying marketing data
Handling SQL, ETL pipelines, and databases to pull all relevant sources into a single, reliable foundation. -
Building performance dashboards
Designing and creating dashboards that track KPIs and drive data-driven decisions. -
Visualization in Data Studio, Tableau and beyond
Turning complex data into clear, actionable insights. -
Automated Reporting Agents
Scheduled report generation, anomaly alerts, natural language summaries from marketing data.
Let’s make things happen
Every engagement starts with a conversation. Tell me where you're stuck — and let's figure out if I'm the right person to help.
Get in touchClient stories
A curated selection of projects that moved the needle and made their mark.
15x-ed letgo's mobile user acquistion to become the fastest growing app in the US 2016-2017
Lead the global Paid Search Marketing efforts and was directly responsible for a 6 person team 7-digit monthly advertising budget.
85% uplift in new customers at stable CPA within 3 months for D2C E-Commerce TILCRA
Utilized a channel strategy tailored to the shop’s niche audience consisting of hyper-targeted campaigns on Google Ads, Facebook & Instagram.
Cut CPQL by 70% in 6 months while scaling qualified leads by 600% for Zenjob's B2B leadgen
Combining a complete Google & Linkedin Ads account restructuration with ABM measures and personalized ad content.
Work approach
For project and execution-based engagements, here's how we typically work together.
We start with a conversation. I take the time to understand your business, your goals, and where your current marketing efforts are falling short. No pitch, no assumptions — just the right questions to make sure we're aligned before anything else begins. This will allow us to understand your specific needs and tailor my services to best fit your requirements.
So you've made it this far
Consider this your sign to connect and discuss your marketing needs.